It’s been almost 6 years since we kicked off our subscription journey at YouTube and today we’re excited to share the news that we’ve crossed 50 million Music and Premium subscribers, including trialers. It’s an honor to build a membership that allows people to more deeply immerse themselves in music, learning, fashion, gaming, and more, all the while supporting the creators and artists that make it possible. Music and Premium subscriptions are key pillars of YouTube’s monetization, enabling unique content and communities to flourish.
As we continue adding new features and benefits for our members, we’re focused on creating experiences at the intersection of watching, listening, and engaging that are only possible because of YouTube’s diversity of voices.
Below we’re sharing a letter from Lyor Cohen, Global Head of Music, who recently celebrated this milestone with our music industry partners.
You’ve heard me say it many times: YouTube’s twin engine growth across ads and subscriptions is fueling our goal to become the music industry’s number one driver of revenue. We recently announced that YouTube has paid out $4B to the music industry in the past 12 months.