Tap into the content people love with new YouTube Originals programming & sponsorships
Today, we announced even more content people can discover on the platform that reflects their diverse experiences and passions with new original shows.
Among the highlights: a six-part unscripted series following Will Smith embarking on his fitness journey, a new intimate docuseries with Alicia Keys premiering this summer, and the third and final season of fan-favorite scripted series, “Liza on Demand,” starring popular creator, Liza Koshy.
Today, YouTube Originals is also announcing “Ice Cold,” a docuseries from executive producers MIGOS that explores issues around the American dream and racial inequity through the lens of hip-hop jewelry, and “Recipe for Change” [working title], a new special from Michelle Kwan and LeBron James’ SpringHill Company, where Asian American storytellers bring together celebrities, chefs, activists, and creators to celebrate API culture and discuss the recent and historic acts of hate and violence against the API community.
Beyond new original content, a few weeks ago we announced new ways for brands to engage peak audiences, build association and stay relevant when it matters most with an expanded YouTube Select sponsorships program. In addition to upfront exclusive sponsorships like NFL Game Day All Access — recently nominated for a Sports Emmy — we’re also offering a rolling set of seasonal sponsorships available on a quarterly basis.
Our seasonal sponsorship offering celebrates diverse communities and the movements and moments that matter, like Black History Month or Pride. The Pride seasonal sponsorship includes a high share of voice of the YouTube Originals livestream event celebrating the LGBTQ+ community on June 25.
In addition to sponsorships, brands can access a series of scaled YouTube Select content lineups across popular categories like music, sports and more. Check out the highlights.